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Google Discover to Incorporate YouTube Shorts and More Social Content

Google Discover to Incorporate YouTube Shorts and More Social Content
source: gettyimages
September 17, 2025

Google's Discover feed is getting a significant update that will enhance how users access personalized content on their devices. Soon, the feed will include not just articles from across the web but also multimedia content from popular social platforms like YouTube Shorts, Instagram, and X (Twitter).

Expanding Content Types in Discover

Traditionally, the Discover feed, located on your homescreen within the Google app, offers tailored articles and AI-generated summaries based on your browsing activity. Google is now extending this feature to embed short-form videos and social media posts to create a richer, more engaging experience.

In the upcoming weeks, users can expect to see a broader mix of content, including videos from YouTube Shorts and social posts from selected platforms. Google has indicated that initially, the integration will involve a limited number of social networks, but plans are underway to add more in the future.

> “In our research, people told us they enjoyed seeing a mix of content in Discover, including videos and social posts, in addition to articles,” Google states in its announcement.

New Customization Features

In addition to diversifying content, Google will introduce new customization options for the Discover feed. Users will soon be able to follow specific creators or publishers directly from the feed, similar to functionality recently added to Google Search for news sources.

By following creators or publishers, users can see more content from their favorite social personalities and outlets. To facilitate this, tapping on a creator’s name will allow users to preview their social posts and articles before choosing to follow them. This feature requires signing in to your Google account.

Stay Up-to-Date

To make the most of these updates, users are encouraged to follow topics and authors related to their interests. By doing so, they can receive more personalized content and email updates directly related to their preferences.

These enhancements aim to make Google Discover a more dynamic and personalized hub for all types of content, seamlessly blending web articles, videos, and social media posts into one intuitive feed.

--- Emma Roth

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