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Google’s AI Assistant Gemini to Launch on Your TV

Google’s AI Assistant Gemini to Launch on Your TV
source: gettyimages
September 22, 2025

Google has announced the upcoming integration of its AI assistant, Gemini, into Google TV. This innovative feature will enable users to have natural, free-flowing conversations with AI directly on their televisions.

Expanding AI Capabilities to Over 300 Million Devices

When fully implemented, Gemini on Google TV will reach over 300 million active devices running Google TV and other Android TV OS-powered platforms. This expansion aims to enhance the entertainment experience with smarter, more interactive assistance.

How Gemini Enhances Your Viewing Experience

Google suggests that Gemini can assist with various TV-related queries, such as:

Beyond TV-specific tasks, users can ask Gemini any questions they would typically pose to the AI chatbot on their smartphones.

Versatile Uses for All Users

The AI's capabilities extend beyond entertainment, offering practical assistance like:

Google emphasizes that Gemini's addition to Google TV will complement, not replace, existing Google Assistant functions. Traditional voice commands will still be available.

Initial Rollout and Future Updates

The rollout begins today on the TCL QM9K series. Later this year, Gemini will be available on several devices, including:

Additional functionalities are expected to be added over time, enhancing user interaction further.

About TechCrunch Event

The event took place in San Francisco from October 27 to 29, 2025. TechCrunch reporter Sarah Perez, with a background in IT and tech journalism since 2011, covers the latest developments in technology. You can reach her via email at sarahp@techcrunch.com or through Signal at sarahperez.01.

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