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Where's the New Apple TV? Expectations Delayed for 2025

Where's the New Apple TV? Expectations Delayed for 2025
source: gettyimages
December 30, 2025

Apple's long-anticipated update to the Apple TV 4K has faced delays, with 2025 initially predicted to be the year of a refresh. Despite rumors suggesting a release before the year's end, recent developments imply that the launch has been postponed.

Rumors and Expectations for the Next Apple TV

Throughout 2024 and into 2025, Bloomberg's Mark Gurman repeatedly mentioned that Apple planned to update both the HomePod mini and Apple TV 4K in late 2025. Other sources echoed this sentiment, pointing to a significant refresh. However, no official announcement came during the September iPhone event, and even during the October updates to Vision Pro, iPad Pro, and MacBook Pro, the Apple TV was notably absent.

Possible Reasons for the Delay

While the exact cause remains unclear, industry insiders speculate that Apple might be postponing all home-related product announcements until spring 2026. This timing could coincide with the rollout of a smarter Siri in iOS 26.4, offering enhanced AI capabilities suitable for a new home hub device—rumored to launch around March or April 2026.

Anticipated Features of the New Apple TV

Although a major redesign appears unlikely, several notable upgrades are expected:

Processor Upgrade: The A17 Pro Chip

The upcoming Apple TV is expected to feature the A17 Pro chip, similar to the one in the iPhone 15 Pro models. Built on 3-nanometer technology, this chip would introduce Apple Intelligence support for the first time on Apple TV, enabling more advanced voice interactions and recommendations.

Enhanced Connectivity with Wi-Fi 7

Supported by Apple's N1 networking chip, the new Apple TV is likely to support Wi-Fi 7, allowing connections to faster and less congested 6GHz networks. This will result in improved speed and lower latency during streaming and gaming.

Gaming and Performance Improvements

The A17 Pro's increased CPU and GPU power promise console-quality gaming experiences, with significantly better graphics and performance over the existing A15 Bionic chip.

Smarter Siri with AI Capabilities

With the new hardware, Apple plans to introduce a more advanced Siri powered by large language models (LLMs), akin to ChatGPT or Claude. Expect better content recommendations, more conversational voice commands, and improved contextual understanding for questions about actors, music, and more.

Potential Cost Reductions

Analyst Ming-Chi Kuo suggests Apple may aim for a more affordable price point—potentially around $100—possibly through a streamlined, lower-end model utilizing these advanced chips.

Launch Outlook

In early November, Gurman indicated that the Apple TV and HomePod mini are "ready to go" and could launch at any time, especially as retail stores see dwindling stock. Given the planned spring arrival of new Siri and AI features, a late March or April release is plausible, positioning these products as key showcases for Apple's AI advancements and smart home ecosystem.

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