Apple’s (PRODUCT)RED lineup wanes as iPhone 16e skips red
Apple’s partnership with the (RED) charity, established in 2006 to support The Global Fund against HIV/AIDS, malaria, and tuberculosis, has historically included select devices in a (PRODUCT)RED finish. In recent years, though, the red option has grown scarce.
The latest example is the iPhone 16e, which isn’t offered in red. With the iPhone SE, iPhone 14, and iPhone 14 Plus now discontinued, the devices that once came in (PRODUCT)RED have effectively vanished from sale. Today, only a few red accessories for older iPhone models remain available.
Beats has also moved away from a straightforward (PRODUCT)RED branding, instead using red variants with names like Statement Red and Transparent Red.
Taken together, the red option appears to be fading, though Apple could choose to revive the partnership in the future. Apple also continues to support The Global Fund through its annual Apple Pay donation drive, which ran last year from November 29 through December 8.