Prime Day to Move Up to June, Reshaping Summer Shopping
source: gettyimages
March 13, 2026
Amazon.com Inc. is planning to shift its annual PrimeDay sale from July to late June, according to people familiar with the plans. The move would place one of the e-commerce giant’s marquee promotions earlier in the calendar and could affect how shoppers and competitors pace summer deals. The timing is described as late June by the sources, who asked not to be identified because the plans have not been made public. A representative for Amazon declined to comment.
By submitting, I confirm I have the right to share this link and I agree to link back to this article from the submitted page. Duplicate URLs are rejected. Up to 5 links per page.
GraphQL · 148 ms
query Q($id: Int!, $domain: Int!, $srcId: Int!, $hasSrc: Boolean!, $hasSelf: Boolean!) {
self: qa_ai(where: {id: {_eq: $id}}, limit: 1) @include(if: $hasSelf) { id title text date }
linksarticle: qa_ai(where: {domain: {_eq: $domain}, id: {_neq: $id}}, order_by: {id: desc}, limit: 8) { id title }
linksbottom: qa_ai(where: {domain: {_neq: $domain}, id: {_lt: $id}}, order_by: {id: desc}, limit: 3) { id title domain }
source: qa_ai(where: {id: {_eq: $srcId}}, limit: 1) @include(if: $hasSrc) { id title }
}
