Muckrack study identifies which journalists and outlets AI answers cite most
April 7, 2026
- Specialist journalists and publications appear to be the sources most likely to show up in AI-generated responses, according to new data from PR database Muck Rack.
- The platform has rolled out badges indicating AI visibility: highest, high, or some AI visibility for journalists and outlets.
- Muck Rack’s ranking draws from roughly 15 million AI-response citations, described as “generative pulse data.”
- The company says it has run millions of queries across major AI answer engines—Gemini, Perplexity, Claude, and ChatGPT—and tracked how often specific journalists and outlets are cited.
- A quarter of the links AI systems cite are journalistic in origin, according to the dataset shared with Press Gazette.
- Exclusive findings reveal which journalists and outlets are most frequently referenced by large language models (LLMs).
- Among the top-catted names, former Business Insider chief executive Henry Blodget leads as the most-cited journalist globally on LLMs. He also runs Regenerator, a Substack publication that updates intermittently, and hosts a weekly podcast named “Solutions.”
- Specialist title Science X places two journalists among the 18 most-cited individuals in the list.
- Bea Mitchell, who reports on visitor attractions and tourism for Blooloop.com, is the only UK journalist to appear in the ranking.
- Only two journalists from general-news outlets feature: Newsday and CBC News.
- Looking at publications, Reuters tops the list globally and is one of four general-news outlets included in the ranking. Forbes sits in second place, potentially helped by its widely cited lists of the world’s wealthiest people.
- In the UK, Guardian leads the publication rankings, followed by Homes & Gardens, a title owned by Future plc. Ten B2B outlets make the UK list, including two focused on the coffee industry.
- The dataset also highlights a strong presence of business-to-consumer and business-to-business outlets among the most-cited sources.
- For corrections, story tips, or letters to the Press Gazette, readers can email pged@pressgazette.co.uk.